A Joint Efforts
Together with the ministry of telecommunications Authority we set out to develop a plan on how to improve the UI/UX solution of the portal. The tasks included further developing the base design system, as well as language and copywriting, analytical and consultation work (incl. UI/UX design, web analytics, A/B testing, ideation, creating and testing navigation schemes and prototypes).
We’ve conducted a research on different age groups to understand and empathize with other personas that are not Tech-Savvy to kick off from there and design components that everyone can use and understand.
Ex-Design Director of the UK Gov
From our mapping workshops we conducted through the design process
We’ve launched Digital Egypt New website early in 2022 and the work has been proven its impact, since the release there was more than 800K Successful transactions and We’re still working on enhancing it and adding new services along with the ministry team.
Digital Egypt portal help the government to raise the the bar of the game and improve the its citizens quality of life citizens are now able to applying for documents, registering the birth of a child, starting entrepreneurship, as well as all sorts of e-services by gov institutions.
Our product & UX teams took the digital service to a new era where citizens will not have to type or upload any documents/information. They will be only reviewing their data and with few clicks they saved hours of waiting in lines.