Orange Egypt is a big player in the telecommunications market, they have +50M users
Challenge
Our challenge as a product team was, how can we increase users’ daily retention on Orange App and make them motivated to the day-to-day services related to the app. Hence more engagement and retention leads to more recharge, more tariff renewals, etc...
Vision
What we were trying to do to tackle this is to create a purpose for users that leads to more activities
